Just as travel takes many forms - work-from-anywhere stints, family vacations, quickie business trips - so do subscriptions. As examples, she cited Clear, which allows members to expedite security at airports, and TSA PreCheck, which circumvents the standard security line.
“There are elements of friction and complexity in booking travel and actually traveling that a subscription model can help alleviate,” said Amy Konary, the founder of Subscribed Institute, a think tank on subscriptions at Zuora, a subscriptions platform. Li said.īut within those specific areas, new subscriptions aim to solve old problems. “Customers can find subscriptions for one thing, but they don’t get everything they need for the entire experience,” Mr. “Travel and tourism have historically been linked to free points or free miles programs,” said Adam Levinter, the author of the recently published book “The Subscription Boom.” “With paid programs, customers are incentivized to spend because they have skin in the game.”īut there is more to ordering up a beach day in Hawaii than watching a movie on Netflix.Īmong the challenges, said Robert Li, the chairman of the tourism department at Temple University in Philadelphia, is the fact that travel isn’t an everyday purchase and that trips consist of many elements, including accommodations, rental cars, flights and activities.